Competing on meaning, not price. Every drop tells a cultural story. They found the gap Nike couldn’t enter and budget brands couldn’t reach. Then walked right in.
02
Titan
One parent. Six sub-brands. Each with its own voice and customer. Most conglomerates lose control or go too tight. Titan somehow does neither.
03
Godrej
127 years old and still rebranding. Trust isn’t inherited — it’s maintained. Godrej knows that better than almost anyone.
by now you would be wondering
Why I created this Website?!
Most marketing content online is written by people who’ve already figured it out. This isn’t that.
I built Malav Markets because I’m in the middle of figuring it out —
and I wanted a place to document it honestly. I’m an MBA student, not a CMO. But I pay close attention, I write about what I actually see, and I don’t pretend to know more than I do.
01 – Real campaign breakdowns, not theory
I don’t explain what a marketing funnel is. I break down actual campaigns — what the brief probably was, what the creative did, and why it worked or didn’t. Less textbook, more dissection.
02 — No fake expertise
I’m learning in public. That means some posts will be sharp, some will be half-formed, and I’ll occasionally be wrong. I’d rather be honest about that than perform confidence I don’t have.
03 — Indian brands, Indian context
Western marketing case studies dominate the internet. I’m more interested in what Titan, Blinkit, and Comet are doing — and why it works specifically for an Indian audience.
